Childcare Advertising Agency
Even if parents have heard of your Childcare Advertising Agency from friends or family, they’ll often research it online before making a final decision. Robust marketing strategies can help you stand out amongst local competition and make it easier for parents to discover and contact your business.
Your Local Childcare Experts – Quality Care When You Need It Most
Create a website to showcase your facility, teachers, kids’ activities and more. Optimize your site using SEO to boost its ranking on search engine results pages (SERPs). Use a blog to share childcare tips, techniques and real stories that build trust with parents and distinguish you from other centers in your area.
Participate in local community events to increase your visibility and connect with prospective parents. Become a sponsor of a little league team, offer a discount to children’s clothing stores or volunteer at a food bank. Collaborate with other local businesses, such as a veterinary clinic or pediatrician, to promote joint promotions or discounts.
Publish customer testimonials and reviews on your website, Google listing and social media channels. Consider using a review aggregator, such as embedsocial, to automatically pull in your reviews and display them on your site. Ask customers to leave reviews during or after their appointment and in the follow-up email you send them after the visit.
Facebook retargeting allows you to target ads only to people who have already visited your website, decreasing the audience size from 88,000 potential leads to a more manageable 58,000. It’s a great way to get more bang for your buck and is especially effective when used in conjunction with conversion tracking.