The first March Madness tournament since NCAA rules changed to allow college athletes to profit off their names, images and likenesses has been a boon for players. Athletes have signed deals with brands to host meet-and-greets, attend promotional appearances and even raise money for charity. The influx of money has brought a new sense of legitimacy to student athletics, a welcome change from the days when uncomfortable questions about how a player could afford a car, tattoos or a plane ticket would prompt compliance and NCAA inquiries that seemed to have a racial component. This link ตรวจสอบโปรโมชั่นที่ UFABET ทางเข้า www.UFABET.com

While some critics worried that revenue-sharing for college athletes would lead to a race to the bottom in which schools vying for the same top high school recruits would compete to offer the most lucrative scholarships, early returns seem to show that competition is still focused on talent, facilities and exposure. Athletes also are learning how to manage their own finances, a skill that will serve them well after they leave the sport.

College Athletes and NIL Deals: A New Era in Sports

Athletes can sign NIL deals with companies to post branded products on social media, host promotional appearances and even endorse underwear. They can do it as long as they can prove that the company is providing a “deliverable service” for their payment — such as autographing merchandise or participating in content the collective may distribute publicly or privately. In addition, NIL contracts must be approved by the athlete’s university. Some schools have partnered with technology companies such as Opendorse and INFLCR to provide a clearinghouse for NIL opportunities. Others have created their own internal systems to facilitate NIL deals.